From day one, it was clear that this wasn’t going to be a standard branding and web project.
The discovery workshop was full of crazy ideas – “what if we do this… how could this work… have you ever tried…” it was chaotic, creative bliss!
We worked closely with Doug and his team to identify a key brand narrative and explore ways that we could express their personality and stand out from the traditionally corporate crowd surrounding tech PR.
After exploring a range of possible directions, we agreed on the theme of Neo-Retro, to twin modern tech (SoContent’s primary client base) with retro fun, games and pixels which compliments their lively and engaging personality. The resulting identity is something that can be scaled back for a more corporate client, or ramped up to use lots of pixel icons, silliness and games for the enjoyment of others.
The website is full of easter eggs – silly links, pixel dogs, games, and interactive elements, designed to reward curiosity and get a giggle from the sort of people SoContent love to work with.
Visit the website, hover, click and play.
Design Direction. Adam Jennings
Brand Design. Will Noble
Web Build (including all the awesome dog games). Laura Ockenden
Contour has been awesome from day one. The gang has gone above and beyond to understand who we are, driving a more real end-game 😉 to our website. They have pushed us to explore and gain a deeper understanding of ourselves along the way. The team has not only delivered, it has honestly helped hone our direction too. Best bit, is that behind the scenes they have been excited to work with us, exploring epic interactions and moments whilst also remaining true to SoContent.
Doug Hunter – PR Chap, SoContent PR