PayAlly

When we first spoke with Rafal and his team, PayAlly was positioned as more of a fintech business and not an exclusive service provider. Whilst tech is vital to their offering, their business is centred around personal relationships, elite service and absolute clarity of choice for their clients.

Following a discovery workshop, our exploration centred around a mark that both honoured PayAlly and was recognisable at all sizes as it would appear on their digital products and payment cards from Mastercard.

In our initial proposal, we suggested a mark that mirrored account payments in and out. It was one of those ideas that felt like a great fit from the start, which inevitably meant we dismissed it as it felt too easy. Fortunately, we kept coming back to it (which is only ever a good sign) and after presenting it to everyone involved, it was absolutely the right project direction.

The triangular pattern allowed for strong use of the brand mark throughout the supporting visuals which we twinned with images of London architecture as a geographical cue for their head office location.

With a confident brand element and clean design choices, we designed and built a flexible and fully editable website which integrates with their banking portal and allows PayAlly’s clients to navigate through (occasionally) complex topics and find exclusive solutions to their financial needs.