Cosmo Beauty Tools by Cosmopolitan
Creating an entire customer journey from packaging, social media visuals, website, animations and icons, working on the new range for Cosmo Beauty Tools has been an incredibly immersive challenge. Working with the Marketing team at MPL Home Ltd and Hearst NY we have created a new product range that launched into the UK market in 2018 for Hair an Beauty Electrical.
The packaging uses metallic inks, matte lamination and spot UV to ensure the clean minimal design style breaks through the monotony of their on shelf competitors. The product ranges vary in colour but the packaging ensures there is no hesitation about the brand association between product categories.
To support the release we also created a new website with supporting social media channels to drive traffic and new visitors. This was built within WordPress and uses WooCommerce.
Cosmopolitan continues to carve its path into this new market and grows with new product ranges launching this year across international markets.