Concept 12 is the name given to events focused on sustainability in Vilnius, Lithuania. Bringing people together at after work events to start conversations about food waste, packaging and positive environmental change.
Working with the team behind Concept 12, a flexible identity that had the ability to translate well across print and digital media was required and an icon with interchangeable wording was created. A circle was used to signify the earth and a network of people. An animated version of the logo was developed for loading screens and videos for the event, using the words to orbit the C12 Icon in the centre.
This mark was the clear favourite from the initial concepts put forward for the project and with a little development this mark came together really nicely. A great project to work on and a great team to work with